Sunday, July 19, 2015

Try before you buy Britain

Listen to the grandfather clock chime in Anne Hathaway’s cottage, take a leisurely stroll on the beach at Durdle Door, or enjoy the choir singing at Rosslyn Chapel. These are just some of the things tourists can now do in Britain - before they even arrive.

The national tourism agency, VisitBritain, has commissioned a series of immersive 360-degree experiences giving overseas visitors an opportunity to step inside some of Britain’s most-loved attractions.

As part of its government’s 'GREAT' tourism campaign, this activity aims to drive more international visitors out across the nations and regions of Britain. 

The entire panoramic series, and much more inspirational content, can be found on its new site. The panoramas were created by 360-degree specialist Rod Edwards. 

Not only will this immersive experience allow potential visitors to snoop around some of our greatest tourist attractions before they arrive, but it will inspire and motivate more travel across the country.

London is a huge asset for Britain – a dynamic, cosmopolitan and well-connected city that visitors aspire to visit. The challenge is to encourage visitors to explore even other destinations like Wales and Scotland during their holiday and making sure they know how easy it is to get around.


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