India’s award-winning female boxing champion Mary Kom was recently in Thailand as part of the destination's campaign to promote the increasingly popular sport of Muay Thai boxing. Partnering with celebrities is a critical element of Thailand's strategy for 2014-15.
The boxer was filmed visiting several Muay Thai stadiums, interacting with Thai boxing stars and overall enjoying Thailand. The final cut of a VDO recording her activities will be shown in India across social and mainstream media.
Thailand is trying to popularize Muay Thai as an experience for Indian tourists to Thailand to indulge in. Muay Thai, or Thai boxing, is the national sport of Thailand. Once a skill that was essential for survival in battle, Muay Thai is now one of the most popular fighting sports in the world. Fighters from all corners of the globe travel to Thailand to train in Muay Thai, and it is no longer uncommon for Muay Thai fights in Bangkok or the countryside to feature foreign fighters on the fight bill.
Thailand also promotes the annual 'Wai Kru Muay Thai Ceremony' to showcase some of the sacred rituals of Thai boxing. Held at the Ayutthaya World Heritage Site, it has become like an annual convention of Muay Thai boxers, featuring competitions, an exhibition and presentations by Muay Thai camps and gyms.
At present, there are over 1,000 Thai boxing camps located worldwide.
Even tourists can indulge in this sport by taking a short course or spending a few weeks training in Thailand to try and become a Muay Thai champion. Many continue to practice Muay Thai upon their return to India as it is becoming a popular and enjoyable way of staying fit. Some Indian women like to take up a few days course in Thailand so that they can pick up and practice key moves once they get back home, thus giving them a method of self-defense. God knows we need it here!
The boxer was filmed visiting several Muay Thai stadiums, interacting with Thai boxing stars and overall enjoying Thailand. The final cut of a VDO recording her activities will be shown in India across social and mainstream media.
Thailand is trying to popularize Muay Thai as an experience for Indian tourists to Thailand to indulge in. Muay Thai, or Thai boxing, is the national sport of Thailand. Once a skill that was essential for survival in battle, Muay Thai is now one of the most popular fighting sports in the world. Fighters from all corners of the globe travel to Thailand to train in Muay Thai, and it is no longer uncommon for Muay Thai fights in Bangkok or the countryside to feature foreign fighters on the fight bill.
Thailand also promotes the annual 'Wai Kru Muay Thai Ceremony' to showcase some of the sacred rituals of Thai boxing. Held at the Ayutthaya World Heritage Site, it has become like an annual convention of Muay Thai boxers, featuring competitions, an exhibition and presentations by Muay Thai camps and gyms.
At present, there are over 1,000 Thai boxing camps located worldwide.
Even tourists can indulge in this sport by taking a short course or spending a few weeks training in Thailand to try and become a Muay Thai champion. Many continue to practice Muay Thai upon their return to India as it is becoming a popular and enjoyable way of staying fit. Some Indian women like to take up a few days course in Thailand so that they can pick up and practice key moves once they get back home, thus giving them a method of self-defense. God knows we need it here!
1 comment:
thanks for sharing this! i'm planning to go to Thailand post April and this is going to be tops on my agenda :)
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